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Content Caffeine

Content, PR, and SEO insights from Nicole DeLeon

My team and I have been helping brands reach their SEO traffic and conversion goals through content and links for over 10 years. Recognized by industry leaders and household brands as an authority in both organic content and digital PR.

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Content Caffeine #16: Google charging for search?; HubSpot acquisition; NYT, NPR placements for $160 CPL or less

Content Caffeine: a newsletter for the content-obsessed. Hi everyone! We’re working on a new initiative at the agency so this week’s issue is on the shorter side. I'm covering the most important headlines here. News & Analysis March Core Update is still rolling out. When Google announced this update on March 5th, it said it would likely last 3 to 4 weeks. According to the Google status dashboard, it’s still rolling out 5 weeks later.And the community continues to see volatility. A site seeing...

28 days ago • 3 min read

Content Caffeine: a newsletter for the content-obsessed. Hi everyone! Once again, there’s a lot to talk about. It’s been a hectic couple of weeks. I try to touch on the critical stuff to give you more than just the headlines.If it’s too much or too little, please let me know what I could do better or differently. News & Analysis Google Spam Update is done rolling out The spam update finished rolling out on March 20, 2024. Lily Ray started following Craigslist queries a few months back to...

about 1 month ago • 6 min read

Content Caffeine: a newsletter for the content-obsessed. Hi everyone! There's so much happening with this set of updates. And unless you've been hiding under a rock, you know Google's making massive changes. But if you've been too heads down to notice, we've got you covered. Read on. News & Analysis Everything we know about the algorithm updates. On March 5th, Google announced SEVERAL concurrent updates that would be rolling out over the ensuing weeks and months. Taken together, they are the...

about 2 months ago • 6 min read

Content Caffeine: a newsletter for the content-obsessed. Hi everyone! This edition is short because the whole family got sick, and I am playing catch up. Apologies. But also, I spent a lot of time thinking about the main takeaway discussed below. News & Analysis SEO team writes on Google’s brand bias, community reacts The SEO team at HouseFresh wrote an editorial on Google’s brand bias, claiming that it had become so one-sided that small publishers couldn’t compete. HouseFresh is a site...

2 months ago • 4 min read

Content Caffeine: a newsletter for the content-obsessed. Hi everyone! Last week’s edition was our most opened and clicked of all. Over 56% of you read the newsletter. Thank you!So, I’m keeping this format for now. If you like something more or have suggestions, hit the reply button.This edition is PACKED.TL;DR: Google thinks SGE is best for net new queries never before seen; seeks to include more links in SGE. Danny Sullivan reminds us unhelpful, inaccurate, content lacking information gain...

3 months ago • 7 min read

Content Caffeine: a newsletter for the content-obsessed. Hi everyone! We've hit 3200 subscribers! I can't believe so many of you are enjoying my occasional missives.I aim to continually increase the quality of the info you're getting from me. I'm planning my 2024 conference schedule and would love to meet some of you in person. Are there any that you're attending? Let me know. News & Analysis It was another huge couple of weeks for SEO. Here's my take on all the stories you should be...

3 months ago • 6 min read

Content Caffeine: North Star Inbound's newsletter for the content-obsessed. Happy New Year everyone! This year, I'll be experimenting by bringing you a few additional sections. We'll be pitvoting based on your feedback, so please hit that reply button and let me know how you like the newsletter.Today, along with our thoughts and tips, we'll have a section on news, campaign inspiration, and a list of upcoming dates to keep an eye on for planning campaigns. We're also introducing our referral...

4 months ago • 5 min read

Content Caffeine: North Star Inbound's newsletter for the content-obsessed. 6 Tips For Clearer SEO Writing. Communication occurs when you effectively convey your message, not just express your thoughts. In my last newsletter, I discussed the importance of structuring your content to meet user intent and ensure that every heading and sentence in your article earns its place. This week, I’m talking about how every word needs to earn its place. Close your Hemingway Editor tab — you don’t need it...

5 months ago • 2 min read

Content Caffeine: North Star Inbound's newsletter for the content-obsessed. 3 Search Intents Most SEOs Ignore ORHow to STOP Including Definitions in Every Post. Google is getting pretty good at figuring out what people want to see when they search. We learned from recent documents in the antitrust trial that Google tracks user interactions on the SERP to understand how people respond to its results. If a page gets more clicks than the data says it should for that position, it may get a boost....

5 months ago • 4 min read

Content Caffeine: North Star Inbound's newsletter for the content-obsessed. Digital PR: Tracking Performance vs Success You’ve just created a campaign that generated 500 links for a client…but 490 were syndicated. Was your piece a success? As a client-facing agency, we work with our clients to track and report success, however they need to define it. But our internal performance tracking is a bit different. Our performance metrics track predictors of success–things that tend to drive...

6 months ago • 2 min read
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